From 7th to 11th February 2025, the Grameen Bharat Mahotsav Tamil Nadu – Naanjil Festival 2025 at Urban Haat, Poombuhar, Kanyakumari, brought together rural entrepreneurs, artisans, and cultural performers in a vibrant celebration of heritage and business innovation!
Inaugural Function Highlights:
Chief Guest: Tmt. R. Alagumeena, IAS, District Collector, Kanyakumari – Applauded the festival’s role in empowering rural entrepreneurs.
Shri. R. Anand, CGM, NABARD, Chennai – Highlighted NABARD’s commitment to fostering rural enterprises.
Thiru. R. K. Suresh Ramalingam, AGM, NABARD – Highlighted the festival’s impact on rural business growth.
Valedictory Function:
Dr. P. P. Mahendran, Dean, AC&RI Madurai – Recognized the festival’s impact on bridging rural businesses with urban markets.
Er.Ganesh Moorthy K, CEO, NABARD MABIF – Appreciated the enthusiastic participation & emphasized sustainable rural growth.
Thiru. B. Sashikumar, Manager, Tirunelveli and Tenkasi Clusters, NABARD, acknowledged the contributions of dignitaries, sponsors and volunteers in making the festival a success
Key Achievements:
50+ stalls by GI associations, FPOs & SHGs, boosting direct consumer engagement.
Strong market linkages connecting rural producers with corporate buyers, exporters & industry associations.
Training & Buyer-Seller Meet for artisans & farmers to enhance skills and business strategies.
Expanding business networks by linking entrepreneurs with government officials & industry leaders.
Extensive digital promotion for rural brands, increasing visibility & market access.
This festival was a testament to the power of rural entrepreneurship and cultural heritage! A huge shoutout to NABARD – National Bank for Agriculture and Rural Development for making this incredible platform possible.











